Domain Names Vs. Pay Per Click

I have a problem.

I get bored and I start doing keyword research to pass the time. Its worse when a new niche has entered my mind and I have new keywords to work and play with.

Thats what happened the other day. I started looking into a new hobby, like I need another, and started doing keyword research.

Using my standard approach I found a very good, available domain name. But I stopped buying domain names a while ago, at least until I can build out and develop all the ones I already own.

My mistake was doing the Cost Per Click research. You see the domain name I had found was a combination of threee keywords. Those three keywords in combination were getting as high as $3.50 per click from advertisers. With the domain name I would naturally rank high already and with some good content...

So I bought the domain.

I have to wonder about the advertisers that are willing to pay $3.50 per click when they could own the domain name for the price of two clicks and with very little effort create a long term stream of customers.

Well now I own it and can expand the keyword reach with subniche keywords and increase the expected revenues without ever having to sell a product.

In fact it is those advertisers who overlooked this domain name that will be paying me for the traffic I will be generating.