Development VS. Parking

Last year, or maybe a little more than that, I told everyone to buy into the 4 letter domain names as they would be a great investment opportunity.

And they still are if you can find them cheap.

However a recent post over at Jenny's Blog has me thinking about the difference between parking and development.

You see each of my 4 letter domain names are considered a long term investment. I'll maybe resell in a few years for a good ROI.

But they, for the most part, have been parked since purchase. They get a decent amount of traffic for a non promoted domain name. The problem is that they dont make any money from the pay per click ads that the parking companies provide.

So I have been thinking that over the last year and a half I would have been better off developing something, even if it was a simple couple of pages of content to get indexed, rather than parking and forgetting.

There was an ebook floating around about increasing the value of your domains but it was out dated and mostly contained black hat techniques.

So now I'm thinking that any parked domain that isn't at least paying for itself needs to be removed from parking and have a site built on top of it, wether advertising is included or not.

That way in a few years the domain will be indexed, have a few backlinks and maybe some decent traffic adding a little extra juice to the sales price.