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Sunday, September 09, 2007

YouTube Marketing

Recently I have been trying to enact my two part plan of A) Increasing the amount of High Paying Keyword Microsites that I operate and B) Increasing traffic across the board to every one of my websites.

This is where I realized that my weakness lies in driving large amounts of traffic to my sites and not so much in the creation or Search Engine Optimization aspects of building Microsites.

The truth is that I just don't spend enough time online. And when I do it isn't always productive time.

So the other day I was thinking about building traffic and wondered what could be done with YouTube, esp. since I had so many videos and short animations laying around that hadn't been uploaded yet.

First off was changing my channel type to Guru status, this allowed me to add a hyperlink in my profile to the blog for which I opened the YouTube account.

Next was uploading a new video. For that I found one of my first animations and uploaded it including the domain name of my blog in the description. I could have went ahead and included it in the title of the video as well but this is all learning phase stuff here and I thought that a URL in the title would seem a little spammy.

I added as many relevant keyword tags as possible then embeded the video into a blog post and tagged that and pinged some of the major blogging services.

Even though I am not focusing on highly searched keywords for YouTube or including an eye popping, attention grabbing video as my first experiment I do expect to see some increase in visitors to my blog. And whats great about this is that my video will stay up there generating traffic for as long as I keep the account open.

What more could I ask for from videos that I already created and were laying around doing nothing?

This experiment also showed me that YouTube takes frames from the center of a videos timeline to use as a thumbnail image. You do have a choice in the matter later by going to edit video info under your account page, but for the most part the middle of your video is the default thumbnail image.

So plan accordingly.

I'll be keeping you updated on my attempts to increase traffic to my blog by uploading old video to YouTube here, but if you want to see how the YouTube videos look embedded into a blog check out Things Going Smoothly for a preview.



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