Scalability and Online Marketing

Stumbling across the internet, viewing some competitors for certain keywords I came across an interesting post, and an interesting blog, by Jay Jennings. The following link to his post is a good and quick read which brings up the point of scalability:

JayJennings.com: Real…marketing…warts and all!:

"— don’t fall victim to “analysis paralysis” — but at the same time, always try to keep in mind the thought, “How will this work if 100 times the business starts pouring in?”"

Granted it depends on your business model.

As I am still learning the differences between my strengths and weakness' and what options there are out there as far as online marketing my routine has changed. And with it the ability to handle 100 times the amount of business.

For a while I had been considering launching a software product of my own. The only thing that stopped me was a lack of programming skills among the people I talked too. Now, reading his blog, I realize that there was more that I hadn't considered. Like customer service issues.

Despite my software idea being on the backshelf Jay Jennings post has put it back to the front of my brain for further consideration and planning.

Online Marketing Jay Jennings Software