Title Tags Video - SEO
Title Tags are one of the most important, and most overlooked Optimization techniques out there as far as on page optimization goes.
I have a friend who has never used them on any of the web pages he has built, "How important can they be?" he would ask never really wanting to hear what I had to say.
Your Title Tag is what is viewed first by the search engine spiders, it is what shows up as a hyperlink to your website when (or if) it shows up in a search query.
So many people make the same mistake I did when I first started out, thats if they even use the title tags at all. They include the name of their website. Great, but unless you are microsoft or dell, no one is going to be seaching for you by your company or website name. Your content should make that search possible.
The title tag in my eyes should be focused on your niche keywords and use the least amount of words possible with no duplication. Thats how you get to the top of the search results for your particular keyword.
The video below mentions the 63 character limit. If you are using anything close to that then you are saying too much.
Also what they fail to mention is title tag spam, which can get your site delisted. Thats when you enter your keyword over and over again. The fewer the words the more weight the search engines give them.
Remember, Focus Your Keywords.
I have a friend who has never used them on any of the web pages he has built, "How important can they be?" he would ask never really wanting to hear what I had to say.
Your Title Tag is what is viewed first by the search engine spiders, it is what shows up as a hyperlink to your website when (or if) it shows up in a search query.
So many people make the same mistake I did when I first started out, thats if they even use the title tags at all. They include the name of their website. Great, but unless you are microsoft or dell, no one is going to be seaching for you by your company or website name. Your content should make that search possible.
The title tag in my eyes should be focused on your niche keywords and use the least amount of words possible with no duplication. Thats how you get to the top of the search results for your particular keyword.
The video below mentions the 63 character limit. If you are using anything close to that then you are saying too much.
Also what they fail to mention is title tag spam, which can get your site delisted. Thats when you enter your keyword over and over again. The fewer the words the more weight the search engines give them.
Remember, Focus Your Keywords.
posted by Chris at 6:34 AM
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