Color Matching makes a difference with Adsense

That title couldn't be more understated.

In one of my first experiments with Adsense I converted the colors of the wide Skyscraper units on my web site Toast Guy. I made a mistake too in color matching, I used the text color for the titles instead of my intended use of the link color for the page.

First let me say that this is an old website, and it was one of the first to get Adsense added when I didn't know what I was doing. The skyscraper Ad unit had a bright orange border, a white background and tan colored text. It didn't look anything like my site.

I eliminated the border and matched the background to my site and the text to the text of my site. Like I said I screwed up on the Link/Title color but didn't notice until recently and haven't had time to change it.

Also I don't really promote this site or do much with it as I have been very busy.

Because of Googles Terms of Service in regards to revealing my CTR and other stats I can't give you specifics. (Which is sad because this is VERY exciting) I don't think it would be against their TOS to say vaguely that I saw almost a 12 fold increase in clicks.

Let me just say that you owe it to your bank account to make the color changes necessary to integrate the ad units into the theme of your page.