The Basics of Linking
From SEO Book:
Here’s how Google ranks Web pages: Google ranks websites on their value of merit. One of Google’s algorithms that does just that is the Page Rank™ algorithm, named after one of Google co-founders, Larry Page. In its most basic form, Page Rank™ calculates the number and quality of incoming links to any given website.
As far as Google is concerned, a link from site A to site B is viewed as a ‘vote’, which means that if 300 sites link to site B, that site must be more important than if it only had 5 or 10 inbound links.
As a result, the more links you would have pointing to a given website, usually the better that site would be perceived in terms of quality of content. Since the past 3 or 4 years, a great number of webmasters and site owners have participated in what is called reciprocal link exchanges, which, as the name implies, does just that: “I will put a link from my site to your site, if you do the same”.
In essence, there is nothing wrong with that. However, since Google’s two major last updates, in November and January (Florida and Austin), reciprocal links don’t seem to have the same impact as they once had, at least not from a ranking point of view.
Since then, it would appear that one-way links (from A to B and not B to A also) are receiving better rankings. Which reopens the debate on “are buying links ethical?”
Here’s how Google ranks Web pages: Google ranks websites on their value of merit. One of Google’s algorithms that does just that is the Page Rank™ algorithm, named after one of Google co-founders, Larry Page. In its most basic form, Page Rank™ calculates the number and quality of incoming links to any given website.
As far as Google is concerned, a link from site A to site B is viewed as a ‘vote’, which means that if 300 sites link to site B, that site must be more important than if it only had 5 or 10 inbound links.
As a result, the more links you would have pointing to a given website, usually the better that site would be perceived in terms of quality of content. Since the past 3 or 4 years, a great number of webmasters and site owners have participated in what is called reciprocal link exchanges, which, as the name implies, does just that: “I will put a link from my site to your site, if you do the same”.
In essence, there is nothing wrong with that. However, since Google’s two major last updates, in November and January (Florida and Austin), reciprocal links don’t seem to have the same impact as they once had, at least not from a ranking point of view.
Since then, it would appear that one-way links (from A to B and not B to A also) are receiving better rankings. Which reopens the debate on “are buying links ethical?”
posted by Chris at 9:26 AM
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